Electronics Advocate | Tracking business, design and manufacturing strategies in today’s global economy

Gartner’s tips for selling ICs to Japanese OEMs

Monday, August 23, 2010
By Gina Roos

Selling semiconductors, particularly application-specific standard product (ASSP) and application-specific integrated circuit (ASIC) chip solutions, to Japan-based hardware vendors requires a different selling technique, according to Masatsune Yamaji, analyst for Gartner. »

NAND memory pricing slips again

Monday, August 23, 2010
By Gina Roos
NAND memory pricing slips again

Gartner is revising its overall pricing trend for NAND memory devices from down in the mid-single digits to negative 11 percent for the third quarter, followed by a similar level of decline in the fourth quarter. »

Digi-Key sensors magazine available online

Friday, August 20, 2010
By Gina Roos
Digi-Key sensors magazine available online

If you're looking for technical and product information about sensors, electronic components distributor Digi-Key has released its second issue of its "Digi-Key TechZone" magazine online focused on sensors. »

Intel buys McAfee for $7.7B

Thursday, August 19, 2010
By Gina Roos

Intel will acquire McAfee for $7.68 billion, indicating that the company's security priority now matches its strategic focus in energy efficiency and Internet connectivity. »

Digi-Key to host lighting, system design symposium

Thursday, August 19, 2010
By Gina Roos

Electronic components distributor Digi-Key will host a virtual conference on lighting and system design, August 26, 2010. »

Molex launches online connector resource

Thursday, August 19, 2010
By Gina Roos
Molex launches online connector resource

Molex launches Connector.com, a new interactive blog site that will provide users with access to the latest connector industry news, trends and opinions. »

NAND pricing set to return to $1 per gigabyte

Thursday, August 19, 2010
By Gina Roos
NAND pricing set to return to $1 per gigabyte

By the end of 2010, NAND flash memory pricing is set to return to the $1 per megabyte pricing level, considered key to drive the adoption of solid-state drives (SSD), but iSuppli Corp. says it may be too late to help the SSD market. »

iSuppli teardown reveals $171.05 BOM for BlackBerry Torch

Tuesday, August 17, 2010
By Gina Roos
iSuppli teardown reveals $171.05 BOM for BlackBerry Torch

The new Blackberry Torch 9800 smart phone from Research in Motion Ltd. carries a bill of materials (BOM) of $171.05, according to a teardown and cost analysis conducted by market research firm iSuppli Corp. »

Power management IC market to grow nearly 40% in 2010

Monday, August 16, 2010
By Gina Roos
Power management IC market to grow nearly 40% in 2010

The power management semiconductor market will reach $31.4 billion in 2010, up 39.9 percent from $22.4 billion in 2009, according to a new report from iSuppli Corp. This year's expansion will reverse the losses of 2009, which declined 15.8 percent, and is expected to yield the highest growth rate during the next four years. »

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