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Quartics, DDD to demo 3D tech at CES 2010

Wednesday, December 30, 2009
By Gina Roos

quarticsqv1721Irvine, Calif. — Quartics, Inc. and DDD Group plc (Santa Monica, Calif.) plan to showcase their 3D technology — that combines Quartics’ Qvu video processor with DDD’s TriDef 3D software — for HDTVs and netbooks at the 2010 Consumer Electronics Show (CES). Quartics says the combined solution offers the first real opportunity for OEMs and ODMs to bring 3D to HDTVs and netbooks at consumer price points.

The Qvu and TriDef solution will automatically convert traditional 2D content into a rich, immersive 3D environment that is suitable for cost-sensitive consumer devices. The companies say the combined solution is compatible with virtually any 3D display technology including passive polarized and active shutter glasses.

The solution supports the decoding of a variety of original 3D content formats including those used in Blu-ray and broadcast 3D applications. Devices equipped with the Qvu 3D features can automatically convert any existing 2D HD content to 3D including from Blu-Ray, social media sites, and games consoles.

“The performance, functionality and low power consumption of Qvu brings a vastly improved 2D and 3D experience to a wide variety of consumer platforms, including PCs and televisions,” says Chris Yewdall, chief executive of DDD, in a statement.

“Our combined solution offers the first real opportunity for OEMs and ODMs to bring 3D to HDTVs and netbooks at consumer price points,” says Sherjil Ahmed, president and founder of Quartics, in a statement. “And, by taking advantage of Qvu’s programmable nature, customers can extend the benefits of a single, common platform without having to change the underlying hardware. Our efforts with DDD are the first step in the strategic direction of bringing the 3D experience to consumer applications.”

Qvu is a programmable SoC solution that provides a “Beyond HD” level of video quality surpassing even that of high definition, says Quartics. The low-power technology can be repurposed for use in multiple applications to handle all HD video processing tasks in a consumer electronics device, and is suitable for netbooks, laptops, IP set-top boxes and HDTVs.

Contact Dan Davis at Quartics to schedule a meeting during CES.

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